How to create a Data Strategy: a guide for non-IT leaders

Updated: May 29


Data Strategy
Data Strategy

Data Strategy: Unleash the Disruptive Power of Data

Because data sits in databases and files on some server somewhere, the information technology (IT) department was historically taking care of it. As a non-IT person, all you wanted was access to the data. Somehow IT would proceed to explain just how hard this was for them to do without requirements. You would retort that your needs were "I want access to everything." You know the drill. It involves circles and the expression "going around."


Times have changed. IT now manages infrastructure and offers services, and the business is being asked to play the role of "product manager" to guide IT in leveraging this data asset. You are not a data management expert, yet you are in the driver's seat. So how will you guide IT?


You are not a data management expert, yet you are in the driver's seat. So how will you guide IT?

Thankfully, you have us to guide you. The tool we will go through today is called the Data Strategy. It is useful to look at the Data Strategy as a contract between those who need the data, a group you are part of, and those who will make sure that it is available, of high quality, and relevant, according to your expectations (within reason, more on that as we go). Imagine you are a product manager, and this is your product roadmap.


What is a Data Strategy, and Why Does it Matter?

Scour the internet, and there are hundreds of definitions. We think that a picture is worth more than a definition. That data is an asset to be harnessed is an understatement nowadays; the Data Strategy documents how the organization will come together to ensure it optimizes what it will get out of data. It creates the plan, the roadmap to get there.